Department of sales in PE Components and tools has a task of marketing two programmes. As it is visible from the title of this article these two programmes are tools and components. Programme of tools has been marketed for a longer period of time and I will not describe it in details in this article, while the programme of components has been ran actively for three years. The programme has a good potential for further growth. Components are products, which are incorporated in electrical motors, assemblies, devices ... Some of the products from our production: rotor and stator laminations, pump housings, brushes, bearing brackets ...